Titled Secret Crush, the new ITV series will see those who have fostered feelings from afar to reveal their hidden passion while on a date.
Each episode will see four secret admirers come out of the shadows to declare their true feelings – be it for their colleague, their best friend or their gym buddy.
The other person will be told before filming that someone in their life secretly likes them but won’t find out who it is until the moment they walk into the date. Honest revelations, shocked faces, tears of relief, and potential new relationships could all be in store (as well as a few broken hearts, we imagine).
Speaking about the new show, ITV’s Head of Digital Channels and Acquisitions, Paul Mortimer said: “ITV2’s audience will hopefully be enthralled by this wonderful format that propels potential relationships to a must-watch crunch point.