4 min read
Opinions expressed by Entrepreneur contributors are their own.
With advances in technology over the past decade, we’ve changed the way we live and behave. The internet is no longer just a source of information and entertainment — we spend more time in the cyber world now than ever before.
Online dating is one social activity that has grown dramatically. Today, there are many sites and apps for people who want to find their life partners from the comfort of their couch.
So, what do you need to do to start and build a successful online dating service? Let these strategies be your guide.
Choose the right business model
Do you want to charge a fee or offer complimentary membership and earn from advertisers?
You’ll need to carefully weigh the pros and cons as both options will attract different users. Not everyone wants to or can afford to pay a monthly subscription.
Although you’ll attract more customers if there’s no charge to join, many people are wary of free sites and may skip yours.
You’ll need to provide more tools and better quality services for an exclusive clientele. It’ll mean higher costs, but higher returns